For Better Market Research Get Real Clicks not Fake Answers

For real information, watching what people do is way better than asking them what they think, what they did, or, the worst case, what they intend to do. That’s why I like this new click-based and search-based research so much. Don’t go with what people say; go with what they do.

A great recent example is Marketing Profs’ In Social Media Era, Facebook Rules.

The data is fascinating; but the methodology, and the tool used, is even more so.

From: http://ping.fm/jc1Gg

via Ping.fm

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